Company · Team
AI infrastructure for fashion and luxury operations
McLeuker - AI infrastructure for fashion and luxury operations
Who We Are
Our Vision
To lead AI intelligence and execution platforms for fashion, and to shape a future where every fashion professional, from an independent designer to a global luxury house, works with intelligence that understands their craft.
Our Mission
We empower fashion professionals by transforming research, creation, and operations through AI agents built into the fashion workflow, so that ideas move from insight to finished product faster, with less friction and more confidence.
What We Stand For
- 01
Fashion deserves its own intelligence.
For too long, the industry has run on generic software built for other industries. Generic AI cannot close that gap, because it has never had to read a BOM or a tech pack. We build for fashion, from the inside.
- 02
AI should amplify people, not replace them.
Our tools exist to give designers, buyers, and makers more time for the creative and strategic work that only they can do.
- 03
Intelligence should be accessible.
Professional-grade research and creative tools should not be reserved for companies with enterprise budgets. A student, an independent designer, and a global house deserve the same quality of insight.
- 04
Insight must lead to execution.
Research that sits in a report is not enough. We connect intelligence with action, from the first idea to the finished campaign.
- 05
We speak from experience.
We built and run our own platform. Everything we recommend is something we have already had to make work.
What We Want to Achieve
For the fashion industry, we want to shorten the distance between an idea and the market, so that brands of every size can research, design, source, produce, and launch in one connected flow.
For the people we serve, we want to replace slow, fragmented work with tools that think alongside them, giving smaller players the same intelligence as the largest.
For the people who build McLeuker, we want to create an environment where talent grows, ideas are acted on, and every voice is heard.
Qigen Lin
Founder & CTO
Anja Šimek
Chief Marketing Officer
Serafima Komarova
Chief Strategy Officer
Khalil El Amraoui
Frontend Engineer
Duru Kerkez
People Strategist
People & Culture at McLeuker
How We Want to Work
McLeuker was born from the belief that when opportunities don't exist, we can create them. That entrepreneurial spirit continues to shape not only what we build, but also how we work together.
We're building an AI platform to transform the fashion industry, but we also want to build a workplace where people feel encouraged to take initiative, challenge existing ways of thinking, and turn their ideas into meaningful results.
As an early-stage, international team, we're still growing and shaping our culture together. We value curiosity, collaboration, experimentation, and the willingness to learn along the way.
Ideas Need Action
At McLeuker, we believe that ideas become valuable when we put them into action.
We encourage people to take ownership, explore new approaches, and move projects forward rather than waiting for the perfect plan. Experimentation is part of our process, and we recognize that not every attempt will succeed.
What matters is our willingness to reflect, learn from mistakes, and use those lessons to improve what we build next.
Every Voice Matters
We believe good ideas can come from anyone, regardless of their title or experience.
We aim to maintain an open and collaborative environment where people feel comfortable sharing perspectives, asking questions, and challenging assumptions.
We value constructive disagreement because different perspectives can help us make better decisions and discover new possibilities.
Grow With What We Build
As McLeuker evolves, we want the people behind it to grow as well.
We value curiosity, adaptability, and the willingness to take on new challenges. Through practical experience, feedback, collaboration, and increasing responsibility, we aim to create opportunities for people to develop their skills and contribute meaningfully.
Our shared vision gives us direction, while each person's initiative helps shape how we get there.
A Culture We Build Together
We see culture as something we create through our everyday actions, not simply a set of values written in a document.
It shows in how we communicate, support one another, respond to challenges, and turn ideas into results.
As we work toward shaping the future of fashion through AI, we want to keep building McLeuker with the same entrepreneurial spirit that started it: open to possibilities, willing to experiment, committed to learning, and ready to act.
A Note From Our Founder
I started McLeuker because I couldn't find a full-time job, and decided to create opportunities for others and myself.
I've been building and negotiating since I was ten. That early entrepreneurial instinct never went away; it just needed the right problem to solve.
Fashion moves on speed, detail, and creativity, yet the tools most teams use force them to jump between disconnected platforms, stitch together incomplete research, and lose momentum at every handoff.
McLeuker AI exists to change that.
We built an agentic AI platform purpose-built for fashion research and execution. It doesn't just answer questions; it plans, researches, and helps complete work: deep intelligence, supplier maps, tech packs, collections, campaigns, lookbooks, and creative assets, all in one connected flow.
Fashion operations and creativity should feel intelligent, connected, and genuinely enjoyable. When designers and brands use McLeuker AI, the goal is to reduce friction, preserve ideas from brief to delivery, and help teams move faster without sacrificing depth or craft.
Qigen Lin
Founder & CTO
McLeuker AI is an agentic AI platform built specifically for the fashion industry.
It brings trend forecasting, brand and competitor intelligence, market and retail analysis, supplier and material sourcing and end-to-end execution into one platform, taking a fashion brief from prompt to finished, source-cited deliverable. Generic AI sees the web. McLeuker AI sees fashion.
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Build with us.
Put the platform to work on a live brief, or talk to the people who made it.