New business
Build the pitch and the scope.
Brand Website Rebuild - Proposal & Statement of Work
Solutions · Agencies & studios
Pitch on Monday. Deliver by Friday.
An agency sells hours it does not have. The work that eats them is rarely the creative - it is the research behind the pitch and the production behind the deck.
The one job this page is about
Get through the unpaid pitch without spending the retainer on it.
- How often it comes round
- Every pitch - and the pitch is how the work arrives.
- Skip it once
- You either absorb research you cannot invoice, or you go in thin against a studio that did it.
The week
Every ask is reasonable. Wednesday is not.
An agency's constraint is concurrency, not capability. Read the columns rather than the rows and the capacity question is obvious.
MonTueWedThuFri
Client A
Campaign brief
Shoot
Shoot
Edit
Client B
Deck
Deck
Present
Client C
Research
Research
Report
Client D
Lookbook
Lookbook
Lookbook
Client E
Socials
Socials
Socials
Socials
Socials
Every ask on its own is reasonable. Read the columns instead of the rows: Wednesday decides whether a sixth account is growth or a resignation.
The pitch
The expensive half is the half nobody pays for.
Read across a row.
The pitch is unpaid and the research is the expensive half.
Every proposal needs a market you do not work in yet, and most pitches lose.
The competitive read comes back in one pass with sources, so a pitch costs hours.
Production time is billed at creative rates.
Boards, decks and guidelines are not what the client pays for, but they take the week.
The document is authored and rendered, so the hours go on direction, not layout.
Every client wants a different visual system, fast.
Holding four brands' palettes in one head is how the work starts to look the same.
Each collection's visual DNA is recorded, so a client's frames stay on their own hand.
Use cases · by desk
Four desks, four clients, four finished files.
Real files this platform rendered, opened to a page inside.
Strategy
Read the client's competitive landscape.
Competitive Landscape
Creative
Set the direction as a board the client can react to.
TIDELINE - Design Concept & Moodboard
Delivery
Hand over the portfolio and the guidelines.
HAVEN Studio - Identity Guidelines v1
Masthead
The studio behind the studio.
An agency sells hours, so the work that scales is the work that does not need one of yours.
The desk
- Creative Director
- Visual Producer
- Writer
- Brand Analyst
Reaches for
Multi-angle research sweep · Competitor price and assortment tracking · Editable deck · Print-quality PDF · A shareable web page · Collection visual memory · Licensed photography and video · Your own image library
Reports
5 briefings written for agencies & studios.
Each one is the finished file, opened in full. Every figure in them is illustrative and each says so on its own cover; a real run researches and cites its numbers with an as-of year.
PDF · 6 pagesBrand Identity Audit Briefing
Where the system holds, and where it has drifted
Open the report4 more, same form
- Client Onboarding BriefingA new account - what has to be true in week onePDF · 6 pages
- New Business Pitch BriefingA category we do not work in - the competitive read behind the pitchPDF · 6 pages
- Retainer Scope BriefingWhat is in, what is out, and what triggers a changePDF · 6 pages
- Studio Capacity BriefingFive accounts, one Wednesday - whether a sixth is growth or a resignationPDF · 6 pages
Built with
The studios behind this one.
Get started
Win it without working it for free.
Start with the question a agencies & studio actually has, and leave with the file.