Solutions · Marketplaces & resale
The price is public. The proof is not.
Resale runs on two hard questions asked thousands of times a day: what is this actually worth right now, and is it actually real. Both go stale, and both are answerable.
- desks this covers, each with its own brief
- 4
- specialists the work is split across
- 4
- playbooks and tools it reaches for
- 9
The one job this page is about
Value a one-off unit at the moment it is listed.
- How often it comes round
- Every unit - no two are the same, and each is priced once.
- Skip it once
- It goes up against last month's comp and sells under, or it fails authentication after the money has moved.
The ladder
Same piece. Five different prices.
What moves a listing between rungs is proof and condition, not the item - which is the one part of resale a seller controls.
- Full setBox, dust bag, cards and the original receipt
The ceiling. Complete provenance is the only thing that reaches it.
- BoxedPackaging present, purchase record missing
Reads as genuine but unverified, and prices against comparable listings rather than retail.
- LooseItem only, unworn or near
Now competing on photography and description, which is where most listings lose.
- WornVisible use, honestly described
Condition grading is what protects this rung; a vague description gets treated as the rung below.
- UnverifiedAuthentication not established
The floor, and the one rung that is a decision rather than a fact about the item.
What decides the rung, not what it pays. Spreads move by brand, model and month, so comparables are pulled live against the piece in front of you.
The problem
What this actually costs you.
Last month's comp is not this month's price.
A resale price moves, so any figure in a spreadsheet is already wrong.
What we do
Resale and auction prices are read for the specific style, not estimated.
- Resale and auction comparables
- Multi-retailer price check
- Watchlist and alerts
Provenance is a photograph and a promise.
Authentication rests on detail that is hard to check and expensive to get wrong.
What we do
The provenance trail is assembled from the record, as a document you can hand on.
- Brand history at a past date
- Authentication check
- Multi-angle research sweep
The same item is listed by hand on four platforms.
Each channel wants its own copy, images and taxonomy, so inventory diverges on day one.
What we do
Cross-published, then re-read to confirm they landed, rather than typed four times.
- Cross-listing to resale platforms
- Publish to your own store
- Retailer and marketplace execution
How marketplaces & resale use it
One ask each. The real file back.
Every document below opens. None of them is a mockup.
On a marketplace this frame is the entire product page. Both questions below are asked against a photograph.
Categories they trade in
What actually runs
Pricing an item and authenticating one are unrelated skills, and a marketplace needs both on every listing. One system, 102 tools and 222 playbooks behind it.
Resale and auction comparables
Multi-retailer price check
Watchlist and alerts
Brand history at a past date
Authentication check
Multi-angle research sweep
Cross-listing to resale platforms
Publish to your own store
Retailer and marketplace execution
Handed to
- Circularity & Resale Analyst
- Brand Analyst
- Retail Ops Analyst
- Client Advisor
Get started
One brief in. Deliverable out.
Start with the question a marketplaces & resale actually has, and leave with the file.