Products · Video
Brief it the way you would brief a DoP - the move, the light, the lens - and set the duration, the aspect and the finish as controls rather than as another roll of the dice. Both films below are the studio's own output.
The call sheet
A still that comes back wrong can be re-rolled until one lands, and the cost of that is a few seconds. A clip cannot: what has to be repeatable is the MOVE, and there is no way to ask for the same walk from a locked-off camera unless the camera was something you named in the first place. On the left are the words the shot description takes; on the right, the pills the studio renders - and both halves survive into the next take.
What you write
What you set
Two ways in
Who needs it moving
None of these is a film. They are the short pieces of motion a brand needs constantly, at a cadence no shoot schedule was ever built to serve.
A feed rewards motion and punishes repetition, so the same product has to appear moving in several ways within a week. Naming the move rather than re-rolling until something lands is what makes a second version a variation instead of a fresh gamble.
The walk, the turn, the fabric catching the light: these are the seconds that carry a collection when the room is not there to see it. They also have to be cut to the length a platform accepts, which is a decision better made before rendering than after.
A garment that only exists as flat photography tells a shopper nothing about how it hangs or moves. A few seconds of that, in a vertical the page already has a slot for, answers the question returns data keeps asking on the customer's behalf.
Signing off a shoot means persuading somebody of a feeling before it has been filmed. A clip that can be re-rendered with the camera locked off instead of tracking is an argument that can be settled in the meeting rather than on the day.
Get started
Five to fifteen seconds, in the shape you are posting to - or animate a frame you already have.
Keep exploring
The same direction as a still, and the frame this animates.
Four ad-ready images from one product, film included.
Put a real garment on a model, then set it walking.
The voice-over this film runs under, written and recorded.
One brief into looks, a campaign film, line sheet and lookbook.
How a studio files a campaign against the shoot calendar.