Products · Brand Omniscan
Competitors, ethical suppliers, sale channels, distributors, market entry, sustainability, eco-design, the regulations that actually reach it and its public record of audits, controversies and rulings - each scan run against the live web from nothing more than a name or a URL, kept, and downloadable whole. Brand Mapping also puts up to 11 questions to each configured AI engine (Grok 4.7, Kimi K3, Google AI Mode) and measures how often each answer names the brand and its rivals, then reads Google Trends and their Instagram, TikTok, YouTube pages.
How a scan runs
An audit used to start with the same five questions asked seven times - market, category, region, price tier - before anything ran. The profile pass answers them from the brand itself, so what is left for you is the part only you know: which question you are asking about it.
A name or a website is the whole input. Where the brand sells, what it makes, which region it is based in and what tier it prices at are resolved first and shown to you, rather than asked of you.
Each scan is its own question with its own result, so you run the one you need rather than paying for all of them. The cost line tells you how many web searches it fires before you press anything.
Every option opens on Auto, which is what the profile resolved. Pick one - Germany rather than the EU, Tier 2 mills, the challengers rather than the direct peers - and that scan searches and answers on your choice. Leave it and nothing has to be set.
Every result opens on its verdict, the findings it rests on and ranked actions, then numbered exhibits under the sections they prove. Results are saved against the brand and re-open later exactly as they ran. Every scan is built as a web page with its own link; download the same pages as a PDF, a slide deck or a Word document, for one scan or the whole audit, at no extra charge.
Nothing runs until you choose a scan, and it says how many searches it takes first.
The scans
These are the scans the studio runs, read from the same registry its catalog renders. Each one says what it returns and how many live web searches it takes to return it.
Who else is out there, and the routes to the buyer.
A competitive-position index from six weighted criteria, each scored on the evidence; the brand read: positioning, codes, price architecture, customer, owned strengths and exposures; the white space no rival holds, placed on a price and sustainability map; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; its measured visibility, share of voice and position in AI answers against up to nine rivals, per engine; favorable, neutral and negative sentiment per brand and engine, with what the answers praise and criticise, quoted; the business drivers the answers give each brand, a centrality and distinctiveness map and a perceptual map; the domains and kinds of site the AI answers cited, and the brand's own share; each panel question: which engines named the brand and its leading rival, at what position and sentiment; the questions people ask Google about the category, grouped into topics; Google search interest over twelve months: share of search and its trend against rivals; followers on the brand's and its rivals' own Instagram, TikTok and YouTube pages; the engines, the question panel, what was verified and what did not come back; up to six competitors by price, sustainability stance and customer overlap; platform-by-platform audience, engagement, role and stated growth; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; its own site, commerce model and the markets it ships to; share of voice, sentiment, narratives and recurring criticism; its other sales channels and their scale; its dated strategic moves; its collaborations and what each was for.
A channel-portfolio index from five weighted criteria; the recommended channel mix and the order to open it; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; each channel's stated revenue share and growth, brand fit, revenue potential, entry cost and time to market; each channel's take rate, return rate, cost to be visible and payment terms, and what it keeps of every 100 of sales; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; who each channel reaches and what moves volume there.
A distribution-readiness index from five weighted criteria; up to fifteen named distributors, showrooms and agents, with fit and their stated terms; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; the market's usual deal: model, margin split, stock and exclusivity; the buying windows to approach them in; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it.
Who could make it, and at what risk.
A supply-base resilience index from five weighted criteria; up to fifteen named suppliers by country, tier, process and certification; a forced-labour risk read on each supplier and on the region; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; the region's minimums, lead times and what to ask for; the sourcing risks to watch; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; how to verify each certification scheme.
One named brand, read from several angles.
A market-attractiveness index from six weighted criteria; the opportunity: who it is for, its timing and time to market, with the market sized as TAM, SAM and SOM; the entry case as base, upside and downside, each with its stated assumptions and quantified outcomes; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; the entry requirements, and which of them block launch; the routes in, compared on control, speed and capital; the demand signals and what each means for the brand; the comparable brands already in the market; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; the brand's own starting point; a SWOT with a risk matrix.
A maturity index weighted from the eight pillar scores; each public claim against the evidence behind it; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; the regulations that reach it, dated, with status and penalty; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; eight pillars scored, each with its risk and its double materiality.
A readiness index weighted from the eight pillar scores; the regulatory, greenwashing, circularity and product-passport risk; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; the dated regulatory timeline and the brand's status against each; eight product pillars scored, each with its gap; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; what the brand does today; a SWOT; the gains, by impact and how soon.
A compliance-readiness index from five weighted criteria; the readiness level, the scope read and what was ruled out; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; every obligation that reaches the brand: who carries it, whether it applies, its status, evidence gap, deadline and penalty, and how much time is left; the documents to hold, and which are held today; what the brand does itself; what to obtain from suppliers; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it.
A counterparty-soundness index from six weighted criteria; an overall risk rating and what drives it; a risk register on likelihood and impact, each risk tied to a finding; the diligence checks, by priority and who holds the evidence; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; a dated log of controversies and the brand's responses; legal actions and regulatory decisions; product recalls; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; ownership and recent changes of control; reported results; transparency rankings and ESG ratings; audit schemes and supplier-list disclosure.
The month the plan counts from; the milestones that cannot slip; up to six sections chosen for what you want to find out, each with its own angle and exhibits drawn from the reading's data; four quarters of milestones with owners, dependencies and measures; the budget range the plan needs, and what it is built from; the fact base: every figure with its unit, period, scope and date, with where sources agree, growth, concentration and the quality of the evidence computed from it; the capabilities the plan needs and their load; the risks to the plan; each measure's baseline and its target quarter by quarter; what the plan assumes.
Who runs a scan
Nobody wants an audit for its own sake. It is the thing standing between a decision and the meeting where somebody asks what it was based on.
Before a repositioning, the question is who the brand is actually sitting against at its price, and where nobody is standing yet. A competitor read with prices and sustainability stances side by side answers that without a month of desk research.
Regulation lands on a brand and its suppliers differently, and a register that does not say which party carries an obligation cannot be acted on. The compliance audit splits them, with the evidence each one needs and what it costs to miss.
Entering a market is a set of smaller questions: which comparable brands are already there, which channels pay back, which showrooms and agents to approach and when. Running those as separate scans keeps each answer sourced and each one re-openable.
A supplier pitching a brand and a brand vetting its suppliers need the same picture from opposite ends. The supplier scan reads certifications, tier and forced-labour risk by region, and hands its discoveries to the Supplier Map to be filtered.
Get started
Start from a brand you own, one you compete with, or one you are about to supply.
Keep exploring
Where the ethical-supplier scan's discoveries go to be filtered and shortlisted.
A cited long-form report when one dimension needs a whole document.
The spec that goes to the factory once the supplier is chosen.
Qualify a supplier before you commit.
Stand up any claim the house makes about itself.
The regulation and disclosure signal behind the scans.