AI Transparency & Safety
Last updated: February 6, 2026
McLeuker AI is committed to the responsible and transparent use of artificial intelligence. This page describes how our AI systems work, what data they process, and the safeguards we have in place, in alignment with the EU AI Act and GDPR requirements.
AI System Classification
Under the EU AI Act, our system is classified as a general-purpose AI systemused for information retrieval, analysis, and content generation in the fashion intelligence domain. We do not operate in any high-risk category as defined by Annex III of the EU AI Act. Our AI does not make autonomous decisions that significantly affect individuals' legal rights or vital interests.
How Our AI Works
McLeuker AI uses third-party large language models (currently Grok by xAI) combined with retrieval-augmented generation (RAG) and web search (Perplexity AI) to provide intelligent responses. The system operates through a multi-layer reasoning process:
1. Intent Understanding
The system analyzes your query to understand the intent, domain, and required depth of analysis.
2. Information Retrieval
Relevant information is gathered from web sources, with citations provided for transparency.
3. Reasoning & Analysis
The AI synthesizes information and applies domain-specific reasoning to generate insights.
4. Response Generation
A structured response is generated with sources, reasoning transparency, and follow-up suggestions.
Data Processing by AI
When you interact with our AI, the following data may be processed:
- •Your query text and conversation history (for context)
- •Your selected domain and preferences
- •Files you upload for analysis
Important
Your data is never used to train or fine-tune any AI models. Data is processed in real-time for inference only and is not retained by our AI providers beyond the duration of the API call.
Limitations & Risks
AI systems have inherent limitations that users should be aware of:
- •Hallucinations: The AI may generate information that sounds plausible but is factually incorrect.
- •Bias: AI models may reflect biases present in their training data.
- •Timeliness: Information may not always reflect the most recent developments.
- •Not Professional Advice: AI output should not be treated as legal, medical, or financial advice.
Human Oversight
McLeuker AI is designed as a human-in-the-loop system. All AI-generated outputs are presented to the user for review before any action is taken. High-impact agent actions require explicit user approval. Users always have the ability to override, edit, or reject AI suggestions.
AI-Generated Content Marking
In line with EU AI Act Article 50 (transparency of AI-generated content, applicable from 2 August 2026), images, video and audio generated by McLeuker AI are marked as artificially generated in a machine-readable format. We embed the IPTC DigitalSourceType provenance signal (trainedAlgorithmicMedia) — into image metadata (XMP) and into video/audio container metadata — readable by any standard tool (e.g. EXIF/XMP viewers, ffprobe, C2PA Verify). This marker is invisible— it lives in the file's metadata, not as a visible watermark or logo, so it never alters your generated image, video or audio. Cryptographic C2PA Content Credentials are being rolled out as an additional layer. The marker is informational provenance only — it does not contain personal data.
Your Rights
Under GDPR Article 22, you have the right not to be subject to a decision based solely on automated processing that significantly affects you. Our AI assists decision-making but does not make autonomous decisions with legal or similarly significant effects. You can exercise your data rights through our Data Subject Access Request page.
Contact
For questions about our AI practices, please contact dpo@mcleuker.com.