Products · Podcast
It reads about the topic before it writes anything, turns the read into a two-part script, casts a voice to each part and records it. What comes back is an MP3 you can publish and the script it was read from - both editable, both yours.
Two hosts, on your topic.
A host and an expert talking through the subject you set, researched before a line is written.
Which one
This one is handed a subject and goes and reads about it before writing a line. Point it at copy you have already signed off and you get a researched conversation about a thing you had finished. Start from what you are holding.
You have a subject.
PodcastThis page
A topic and nothing else. It researches before it writes, turns the read into a two-part script, then casts and records both parts.
Host and expert · about 3 min to generate
You already have the words.
Narration
A script, a page of body copy, a brief you have signed off. It is read, not rewritten, in one voice at the pace and delivery you set.
One voice · about 2 min to generate
NarrationCasting
Every value below is a pill the studio renders, read off the same spec the studio itself reads. Nothing here is a summary of the product; it is the product’s own control panel, written out.
01
Length
Set before a word is written, so the script is written to the running time rather than cut to fit it afterwards. That is the difference between an episode that lands and a document read aloud until it stops.
02
Voices
A pairing rather than two separate picks, so the host and the expert never read as the same person twice.
03
Tone
Debate is a real instruction: the two parts are written to disagree and resolve.
What lands
Who commissions an episode
What these have in common is that nobody has written them yet. The expensive part is the reading, and it is the part that decides whether an episode is worth anybody's twenty minutes.
A team that has to know what moved this month will listen on a commute and will not read a memo. Two voices working through it is a format people finish, and the research behind it is what stops it being an opinion with music.
A publication schedule needs something regular that is not another article. A subject in, an episode out means the calendar can be planned around topics rather than around whoever was free to record that week.
New joiners absorb a market faster from two people arguing about it than from a deck. The script comes back too, so the same episode doubles as the written primer nobody had time to draft.
Sending a client something considered about their own category is worth more than a newsletter and costs less than a meeting. It has to be right, which is why what it read is as important as how it sounds.
Get started
Researched, written and voiced end to end - you keep the MP3 and the script.
Keep exploring
A script rather than a subject, read in one voice.
The sourced research an episode should be argued from.
The same research, delivered as a document instead.
A page to publish the episode on.
How a masthead files against the show calendar.