Solutions · Market intelligence
Where the market is, before you commit to it.
Sizing, segmentation, channel structure and the white space - researched live and cited, so the number in the board pack has something under it.
Where the market is
A market is a place before it is a number.
Shanghai, Seoul, Riyadh, Lagos, Mumbai, São Paulo - the same category behaves differently in each, and the difference is rarely the size of the opportunity. It is the channel mix, the duty regime, the price architecture, and who the customer thinks the brand is.
Ask about a market and McLeuker AI researches it live - sizing, channel mix, competitive set, regulation, consumer shifts - and returns a country landscape or an entry plan with every figure cited to where it came from. No numbers are printed on this page, deliberately: the whole point is that yours are fetched the moment you ask, not written here last quarter.
- Paris, FranceLuxury houses and the show calendar
- Milan, ItalyReady-to-wear and manufacturing capital
- London, United KingdomEmerging design and resale
- New York, United StatesWholesale, DTC and the department store
- Shanghai, ChinaThe largest luxury consumer market
- Seoul, South KoreaBeauty and street-led trend export
- Tokyo, JapanArchive, craft and precision retail
- Dubai, UAEGulf luxury and travel retail
- Mumbai, IndiaThe fastest-growing premium market
- São Paulo, BrazilLatin American premium and swim
- Lagos, NigeriaWest African design and youth culture
- Riyadh, Saudi ArabiaNew luxury retail investment
Read the market
Open a market read.
Sizing, channel mix, regulation and the shifts underneath - researched live, cited in the body, and downloadable as the file it was rendered from.
Fashion Market Analysis
PDF · page 1 of 6
Switch deliverable
The order it happens in
Three steps, and the second one is the one that gets skipped.
Fashion technology has shipped a thousand niche tools; this ships the whole picture - competitive set, pricing tiers, regulation, consumer behaviour, macro trends - in one queryable layer. Which is why a read that jumps from size straight to opportunity has skipped the part that decides whether the opportunity is reachable.
- 01
Size it
How big the market is, on a definition you state rather than inherit - because most published figures are answering a slightly different question from yours.
The definition is the number. Two credible sources disagreeing usually disagree about scope.
- 02
Segment it
Who the buyers actually are, at what price, through what channel - the structure underneath the total, which is where a strategy either fits or does not.
This is the skipped step, because the total is quotable and the structure is work.
- 03
Find the gap
Where the segments and the current assortment do not meet, and whether the gap is empty because nobody has tried or because it does not pay.
An unoccupied position is not automatically an opportunity.
The one job this page is about
Answer a market question with sources rather than with a view.
- How often it comes round
- Every board paper, every entry decision, every investment case.
- Skip it once
- The decision is made on a confident paragraph, and the first person to check the number is not you.
The question
Which market - and the answer is due Monday.
You are asked which market to enter on Monday.
The honest answer needs trade data, duty exposure and competitor density. That is three weeks.
What we do
Trade flows, filed financials and live competitive reads in one pass, with the method named.
- Official trade and duty data
- Filed company financials
- Multi-angle research sweep
Tariffs moved and the landed cost is wrong.
Duty and trade policy are the industry's number-one hurdle, and they move faster than the spreadsheet.
What we do
Trade values and fibre prices are read from official sources, so the model uses current numbers.
- Official trade and duty data
- Fibre commodity prices
- Multi-angle research sweep
The number in the deck cannot be defended.
A market size with no stated method is the fastest way to lose a room.
What we do
Sizing carries its method and sources; price comparisons come from cleared market data.
- Resale and auction comparables
- Multi-retailer price check
- Filed company financials
Sourced, not asserted
What a market answer is built from.
Sizing a market and reading its structure are different jobs, and only one of them is arithmetic.
- Specialists
- Analyst, Researcher, Finance Analyst, Growth Strategist, Retail Developer
- Instruments
- Official trade and duty data, Filed company financials, Fibre commodity prices, Multi-angle research sweep, Multi-retailer price check, Resale and auction comparables
- Count
- 3 surfaces · 5 specialists · 6 instruments
Built for/Strategy & insight, Buying & merchandising, Brand & marketing, Wholesale & retail
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