How to Use McLeuker AI for Day-to-Day Fashion Operations

The fastest way to get value from McLeuker AI is to hand it the research and document work your team repeats every week, one real brief at a time. This is a practical operating guide: how to set up, how to write a brief the agent can act on, which mode to use, what a working week looks like, how each team builds it into its routine, and how to stay in control of quality, cost and security.

How do you start using McLeuker AI?

Starting takes three steps.

1. Create an account and turn on two-factor authentication. It protects shared work and is the first thing a security review will ask about.
2. Pick one recurring task. Choose something your team does every week that ends in a file, such as a competitor price check or a supplier shortlist.
3. Run it once and compare. Give McLeuker AI the same brief you would give a colleague, and compare the result and the time taken with how the task is usually done.

One well-chosen task shows more than an afternoon of exploring features.

How do you write a brief McLeuker AI can act on?

A good brief states the outcome, not the steps. The agent plans the steps; your job is to make the outcome unambiguous. Five parts cover almost every brief.

1. Outcome. What you want at the end: "a supplier matrix", "a 10-slide deck".
2. Scope. The season, category, market, customer or brand.
3. Constraints. Certifications, MOQ, lead time, price band, regions to include or exclude.
4. Evidence. What counts as proof: runway, retail, social, trade press, certification databases.
5. Format. Excel, PDF, PowerPoint, Word, images or a tech pack.

If the plan McLeuker AI shows first does not match what you meant, correct it before it runs. That one correction saves the most time.

Which mode should you use for which task?

Pick the mode by how much you want the assistant to do on its own.

• Instant for a definition, a fact or a quick first read.
• Thinking for most research: a cited answer, a table or a single document.
• Agent when the brief is a project with several deliverables, such as a market-entry pack.
• Fashion when you work from images, looks or supply chains: visual search, shop-the-look, the supply-chain graph and trend velocity.

The full list of modes, solutions and products is in McLeuker AI Solutions and Products.

What does a week with McLeuker AI look like?

Most teams settle into a weekly rhythm in which McLeuker AI takes the recurring research and document work.

Seasonal work, such as a full trend forecast or a range plan, runs in Agent mode alongside the weekly rhythm.

How does each fashion team use McLeuker AI day to day?

Design and creative teams

• Daily. Reference searches and moodboards for the brief in hand.
• Weekly. On-model looks with Virtual Try-On for the design review.
• Seasonally. A cited trend forecast and a Fashion Collection concept to react to.

Merchandising and buying teams

• Daily. Competitor price and assortment checks.
• Weekly. A price architecture matrix across the brands you watch.
• Seasonally. The evidence behind the buy, a size curve and a buy plan. See the retailers and buyers playbook.

Sourcing and supply-chain teams

• Daily. Supplier searches on the Supplier Map, filtered by certification, MOQ and lead time.
• Weekly. Certification checks on open suppliers.
• Seasonally. Tier-2 and Tier-3 mapping for key materials.

Sustainability and compliance teams

• Weekly. Regulatory tracking for ESPR and CSRD.
• Monthly. Gap analyses by product line, with primary sources.
• As needed. A full brand scan with Brand Omniscan.

Product development and production teams

• Daily. Tech packs for new styles, as editable XLSX or PDF.
• Weekly. Trim cards, fit reports and landed costings.
• Per order. AQL inspection plans computed against the sampling tables.

Marketing and e-commerce teams

• Daily. Product imagery with Product Campaign: four ad-ready images from a photo, a store link or a description.
• Weekly. Short films with Video and narration with Audio.
• Per launch. A campaign set and a lookbook from creative production.

Leadership and strategy

• Weekly. A market and competitor summary.
• Monthly or quarterly. A board pack as editable PowerPoint with native charts and sources.
• Per decision. A brand audit and white space map from brand intelligence.

How do teams work together in McLeuker AI?

McLeuker AI is built for shared work.

• Shared whiteboards. On the whiteboard, a team works on one canvas at the same time. Everyone sees who is on the board and where their cursor is, and comments sit on the exact card they are about.
• Chained runs. Cards on a board are wired together, so an image feeds a try-on and the try-on feeds a campaign. A colleague can pick up the chain where you left it.
• Projects. Everything made in McLeuker AI, from images and video to voice and documents, is kept in Projects, so work is found rather than re-made.
• Editable files. Decks, documents and spreadsheets arrive editable, so a colleague can refine them in the tools the team already uses.

How do you stay in control of cost?

McLeuker AI uses credits for research and generation, and the credit cost of a generation is shown before it runs. On a whiteboard, the board estimates what a run will spend before you press it. Three habits keep spending predictable.

1. Start small. Run one style, one supplier search or one image before running the whole set.
2. Reuse what worked. Keep strong briefs and reuse them rather than rewriting from scratch.
3. Match the mode to the task. Use Instant for quick questions and save Agent mode for real projects.

Plans and prices are on the pricing page.

How do you check McLeuker AI's work?

Treat McLeuker AI's output as a strong first draft from a well-read colleague. Three checks cover most risk.

1. Open the sources. Every research finding carries its citation; open the ones a decision rests on.
2. Spot-check the numbers. Check a few figures in any table before it goes to a buyer or a board.
3. Edit, do not re-make. Files arrive editable, so fix what needs fixing in place.

What security habits should a team keep?

• Turn on two-factor authentication for every account.
• Share boards with the people who need them, and remove access when someone leaves.
• Know your rights: users can export their data and delete their account themselves, and customer content sent to AI models is not used to train those models. See the security page.

What mistakes should you avoid?

• Briefing the steps instead of the outcome. Let the agent plan; describe what finished looks like.
• Skipping the plan. Correcting the plan takes seconds; correcting the finished work takes longer.
• Starting with the biggest project. Build confidence on a weekly task before a seasonal one.
• Re-typing the output. Ask for the format you need in the brief, so the file is ready to use.

Frequently asked questions

How long does it take to get started with McLeuker AI?

A first McLeuker AI session takes minutes: create an account, write one brief for a task you do every week, and review the plan before it runs.

How should I write a brief for McLeuker AI?

State the outcome, the scope, the constraints, what counts as evidence and the file format you want. McLeuker AI plans the steps itself.

Can my team work on the same board at the same time?

Yes. McLeuker AI whiteboards can be shared. Everyone on the board sees who else is there and where their cursor is, and comments can be left on individual cards.

How do I control what McLeuker AI costs?

McLeuker AI shows the credit cost of a generation before it runs, and a whiteboard estimates what a run will spend before you start it. Start with a small run and match the mode to the task.

Which McLeuker AI mode should I use?

Use Instant for quick answers, Thinking for most research and documents, Agent for projects with several deliverables, and Fashion for visual search, supply chains and trend velocity.