McLeuker Fashion Lookbook: Line-Up In, Editorial Book Out
Fashion Lookbook turns a season and a line-up into an editorial book: looks, captions, colour story and narrative, laid out on brand as a file you can edit.
McLeuker Fashion Lookbook is the part of McLeuker AI that turns a season and a line-up into an editorial lookbook. You describe the season and the looks; it assembles the book, with the looks, captions, an editorial narrative, the colour story and the layout, as an on-brand file you can open and edit. A lookbook is a story, not a grid of photos, and this is built that way.
Fashion Lookbook in one minute
- What you give it: two things are required, the season and its story, and the line-up. Two are optional: references or a moodboard, and your own voice for the captions.
- What you get back: an editorial book on a fixed spine, from cover to colophon, in a lookbook style you choose, as an editable file.
- Who it is for: brands selling in to buyers, designers presenting a season, and students assembling a graduate book.
- Where to find it: the Fashion Lookbook page lets you read books before you make one. Signed in, lookbook styles are chosen inside the Fashion Collection studio.
How it works
- Set the brief. The season, the story behind it and the line-up.
- Build the narrative. The book's argument is written before a page is laid out.
- Write the looks and captions. In the register you asked for, or in your own voice if you gave it one.
- Export and edit. Open the file and change what you need.
What is in the book
The spine runs in the order a buyer reads: cover, about, theme, inspiration, moodboard, colour story, fabrics, silhouettes, the looks (one with a detail page), the full line-up and a colophon. It is a document a buyer and a mill can both work from, not a set of pretty pages. The SEAM_ALLOWANCE example ships with a colour card that carries each grey's HEX, RGB, CMYK and Pantone reference and its share of the collection.
Where it fits across the nine sectors
- Catwalks: send buyers the season as a lookbook.
- Fashion: a lookbook alongside the wholesale line sheet for the sell-in.
- Fashion students: the book that sits beside the collection statement.
Briefs to try
- "A lookbook for our SS27 line-up: 18 looks, the colour story, fabrics and a short narrative for buyers."
- "A graduate menswear lookbook: coastal workwear, six looks, captions in my own words."
- "A resort lookbook in a quiet, editorial style, with a colour story built on sun-bleached neutrals."
What it does not do
- It does not photograph your samples. If you have photography, bring it; if not, generate the looks in Fashion Collection or Image first.
- It is not a template with blanks. The styles are layouts; the book is written from your season and your line-up.
- It does not lock the file. Everything in it can be edited after export.
Frequently asked questions
What is McLeuker Fashion Lookbook?
It is the lookbook capability in McLeuker AI, the AI platform built for fashion. It turns a season and a line-up into an editorial book with looks, captions, a colour story and a narrative, as an editable file.
What do I need to start?
The season and its story, and the line-up. References and your own caption voice are optional.
Can I choose the design?
Yes. Pick a lookbook style from the library, or leave it on Auto and let the season decide.
Where is it in the app?
Lookbook styles are chosen in the Fashion Collection studio, so a collection and its book come out of the same run.
McLeuker AI is the AI platform built for fashion: research, creative and production studios that each return a finished file. See them all on the products page, or open Fashion Lookbook and give your season the book it deserves.
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