McLeuker Fashion Collection: One Brief, a Whole Collection
Fashion Collection turns one line of direction into editorial looks, detail sheets, a Pantone shade card, a line sheet and a lookbook, packaged as one download.
McLeuker Fashion Collection is the studio in McLeuker AI that turns one written brief into a whole fashion collection. You describe a direction in a line; it returns editorial looks, turnaround and detail sheets, a Pantone shade card, a line sheet and an editable lookbook, each delivered the moment it is ready and packaged together as one download. A campaign film can be added when you want one.

Fashion Collection in one minute
- What you give it: one line of direction. No upload is needed.
- What you get back: four, six or eight editorial looks, turnaround and detail sheets, a shade card, a line sheet and a lookbook, as one ZIP.
- How long it takes: about three minutes end to end, and nothing waits for the slowest file.
- Who it is for: designers and brands developing a season, students building a graduate collection, and anyone who needs to show a buyer a direction before it is sampled.
- Where to start: the Fashion Collection page walks through a real run, including a short tutorial film.
How it works
- Write your brief. "An eight-look resort collection: washed linen, sun-bleached neutrals, one terracotta accent, relaxed tailoring."
- Set the direction, or let it. Choose the number of looks, an aesthetic from nearly thirty named directions, a lookbook style and a photoshoot type, or leave each on Auto.
- Generate and watch it ship. Looks, sheets, the shade card and the line sheet arrive as each finishes.
- Refine, then download. Ask for a change such as "add a colourway of look 3" and the collection keeps its identity while the look changes.
What you get back
- Editorial looks: four, six or eight, as images.
- Turnaround and detail sheets: the construction reference buyers expect, front, back and close up.
- Shade card: as PDF and Excel, each colour matched to its nearest Pantone TPX with HEX, RGB and CMYK values.
- Line sheet: an Excel file with the garments, fabrication, retail and wholesale prices.
- Lookbook: an editable book laid out in the style you chose.
- Campaign film (optional): a 5, 8 or 10 second clip, switched on when you want it.
The photoshoot setting decides how the looks are shot: ghost mannequin, flat lay, e-commerce straight, studio on-model, editorial, runway, outdoor, street style or still life.
Where it fits across the nine sectors
- Fashion: turn one brief into a whole collection for the range review.
- Catwalks: build your own line-up from what walked, taking the season's direction to your price point.
- Fashion students: a graduate collection, with the statement to go with it from Reports.
Briefs to try
- "A six-look capsule taking the season's long-line tailoring into our price point: wool, one knit, charcoal and bone."
- "Eight looks of techwear for city commuting: waxed cotton, matte black hardware, one safety-orange accent."
- "A quiet luxury knitwear drop: cashmere, undyed ecru and camel, four looks, shot on model in the studio."
What it does not do
- It does not sample the garments. It shows a direction and documents it; a factory still needs a tech pack to make it.
- It does not need a reference image. One written brief is the whole input. If you have references, a moodboard is the place to compose them first.
- It does not add a film unless you ask. The campaign film is off by default, so a run you did not want to pay for is not a run you get.
Frequently asked questions
What is McLeuker Fashion Collection?
It is the collection studio in McLeuker AI, the AI platform built for fashion. One written brief becomes editorial looks, detail sheets, a shade card, a line sheet and a lookbook, delivered as one download.
How long does a collection take?
About three minutes end to end. Each file ships as soon as it is ready rather than waiting for the rest.
Can I change one look without starting again?
Yes. Ask for the change in plain words, such as a new colourway on one look, and the rest of the collection stays as it was.
Which file formats come back?
Images for the looks and sheets, PDF and Excel for the shade card, Excel for the line sheet, an editable lookbook, and MP4 for the optional film. For how the creative studios fit together, read the new creative features.
McLeuker AI is the AI platform built for fashion: research, creative and production studios that each return a finished file. See them all on the products page, or open Fashion Collection and write the line of direction you have been carrying around all week.
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Series · Meet the Studios
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